My primary role in these projects was to create the overall look and feel of the final animations in storyboard form. In addition to designing, I developed the overall concepts and storytelling for the commericals. When the storyboards were approved and ready for animation I lead the 3D animation and compositing teams through to final approval from the client. I primarily use Cinema4D and Photoshop as my secret weapons for creating this type of work. This archive of work was produced between 2009-2014.