Gretchen Nash

Sony: Color of Sport

Transforming Athletic Power into Visual Art 

Color of Sport
Art DIrection & Design  |   Directed by Will Hyde   |   Sony  |    Made at Superfad, 2013

Styleframes and storyboards used as reference for the final execution of the Sony Eye Candy "The Color of Sport" in-store 4k TV displays. This spot features Olympian Athletes shot with a Phantom camera (1000 fps) to show the detail and vibrance captured only on Sony television screens. We wanted to keep the particle effects subtle but impactful.
Initial Styleframes:
ColorofSport_GretchenNash_s1
ColorofSport_GretchenNash_s2
Swimmer
ColorofSport_GretchenNash_s3
Final Storyboards:
ColorofSport_GretchenNash_1
ColorofSport_GretchenNash_5
ColorofSport_GretchenNash_3
ColorofSport_GretchenNash_7a
ColorofSport_GretchenNash_4
ColorofSport_GretchenNash_8

Watch the commercial below:
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