Chase Sapphire

Chase Sapphire

Art Direction + Design | Made at Superfad | 60 sec | 2011

Pitch styleframes for a series of 60-second Chase Sapphire commercials. I used their bold blue brand color and geometric jewel shapes to contain the messaging throughout the commercial. I was inspired by their logomark and wanted to use that as the foundational visual metaphor in these spots.

Watch the full commercial below: