The Color of Sport

Sony The Color of Sport

Design | Made at Superfad - Directed by Will Hyde | 60 sec | 2013

Styleframes and storyboards used as reference for the final execution of the Sony Eye Candy "The Color of Sport" in-store 4k TV displays. This spot features Olympian Athletes shot with a Phantom camera (1000 fps) to show the detail and vibrance captured only on Sony television screens. We wanted to keep the particle effects subtle but impactful.


Initial Styleframes:

Final Storyboards:

Watch the commercial below: