The Color of Sport
Sony The Color of Sport
Design | Made at Superfad - Directed by Will Hyde | 60 sec | 2013
Styleframes and storyboards used as reference for the final execution of the Sony Eye Candy "The Color of Sport" in-store 4k TV displays. This spot features Olympian Athletes shot with a Phantom camera (1000 fps) to show the detail and vibrance captured only on Sony television screens. We wanted to keep the particle effects subtle but impactful.
Watch the commercial below: