Art Direction + Design | Made at Superfad - Directed by Will Hyde | 30 sec | 2013
The focus of this campaign was to use the metaphor of unwrapping paper to facilitate the transitions and patterns throughout the commercial. I designed all of the patterns within the scenes and worked with the team to create the scene flow and oversee the post-production execution. During my time at Superfad I got to work on the Shoe Carnival account for over a year, so this is just a small snippet of the content that I created. During that time, I Art Directed more than 6 commercials and got to travel with the director for the live action shoots.
Watch the full commercial: