Taco Bell

Doritos Locos Endtag

Doritos Locos Endtag

Art Direction & Design  |   Directed by Keith Rivers  |   Taco Bell  |    Made at Superfad, 2013

These are styleframes for the Taco Bell "Doritos Locos" campaign. I was responsible for the initial pitch and overall look and feel of the stop-motion segment, as well as photographing a bulk of the stop-motion photography for the square frame animations! Keith Rivers of Workhouse Creative was responsible for the live action segments, and Superfad was responsible for the animation, compositing, and overall design direction. 

TacoBell_GretchenNash_1
TacoBell_GretchenNash_2
TacoBell_GretchenNash_3
TacoBell_GretchenNash_4
TacoBell_GretchenNash_5
TacoBell_GretchenNash_6

Watch the commercial below:

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