Taco Bell
Doritos Locos Endtag
Doritos Locos Endtag
Art Direction & Design | Directed by Keith Rivers | Taco Bell | Made at Superfad, 2013
These are styleframes for the Taco Bell "Doritos Locos" campaign. I was responsible for the initial pitch and overall look and feel of the stop-motion segment, as well as photographing a bulk of the stop-motion photography for the square frame animations! Keith Rivers of Workhouse Creative was responsible for the live action segments, and Superfad was responsible for the animation, compositing, and overall design direction.
Watch the commercial below:
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