Sony: Color of Sport
Transforming Athletic Power into Visual Art
Color of Sport
Art DIrection & Design | Directed by Will Hyde | Sony | Made at Superfad, 2013
Styleframes and storyboards used as reference for the final execution of the Sony Eye Candy "The Color of Sport" in-store 4k TV displays. This spot features Olympian Athletes shot with a Phantom camera (1000 fps) to show the detail and vibrance captured only on Sony television screens. We wanted to keep the particle effects subtle but impactful.
Initial Styleframes:
Final Storyboards:
Watch the commercial below:
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