Holiday Commercial

Art DIrection & Design  |   Directed by Will Hyde   |   Shoe Carnival  |    Made at Superfad, 2013

The focus of this campaign was to use the metaphor of unwrapping paper to facilitate the transitions and patterns throughout the commercial. I designed all of the patterns within the scenes and worked with the team to create the scene flow and oversee the post-production execution. During my time at Superfad I got to work on the Shoe Carnival account for over a year, so this is just a small snippet of the content that I created. During that time, I Art Directed more than 6 commercials and got to travel with the director for the end to end production of the commercials.

Watch the commercial below: