A Modernized Login System

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A Secure and Seamless First Impression

Sr. UX Director   |   Made at BigTime, 2024-'25

ModernizedLogin_Family
Desktop, Laptop, and Mobile Breakpoints
The Team:
My Role: Senior UX Director
UX Team: Jan Starzyk, Emily Lee
Product Education: Brian O'Donnell, Sunny Betz, Dalia Sadowska
Engineering: Jon Cain, Mat Easow, Angel Rodriguez, Will Thomas, Brian Fox

As part of BigTime’s broader modernization initiative, we reimagined the login and authentication experience, introducing Single Sign-On (SSO), Multi-Factor Authentication (MFA), and a new visual identity that reflects our evolving product vision.

My Role

As Senior UX Director, I led the UX, Research, and Creative Direction for this transformation. I partnered closely with our UX and development teams to rebuild the foundation and first impression of the BigTime platform.

Redefining Trust from Day 1

Login is often the first interaction customers have with a product, and we saw it as an opportunity to build more trust. Alongside the backend rebuild to support OpenID Connect, we designed a new front-end experience with a unified visual language that extended from the login screen to system emails.
We explored multiple styles, from flat illustration to dimensional glassmorphism, ultimately developing a repeatable visual recipe. This ensured our icons felt fresh and ownable, yet easy enough for any team member to replicate in Figma.
Illustration Styles
Visual Style Explorations
Glassmorphism
Glassmorphism Illustrative Icon Explorations
Email_Example
Welcome Email Templates on Desktop & Mobile

From Security Upgrade to Discovery Platform

BeforeandAfter
Before and After: Including a new template that supports feature discovery
With the new identity service in place, we saw an opportunity to layer in product discovery. We created a dynamic right panel that rotates promotional campaigns based on time of day, built on a "dayparting" logic that refreshes content every 12 hours and scales responsively across all breakpoints, including mobile.
Login_Mobile
A New Login on BigTime Mobile

Early Access Rollout & Customer Education

Login_Early Access
I also oversaw the early access rollout, collaborating with product managers to craft in-app education and external help content. We focused on guiding customers through MFA setup and SSO configuration in a way that felt clear, non-technical, and human. You can see the resulting documentation here:

The Impact

MFA_SignOut
MFA & Switch Firm Interface
This work didn’t just enhance security. It elevated the customer experience at every level. It gave us a visual and technical foundation we can now scale across products, and positioned BigTime as a brand that is both trustworthy and thoughtfully designed from the very first step.


Other Works

Echo Show - Home SystemUX & Interactive
BigTime MobileUX & Interactive
Amazon - Alexa WidgetsUX & Interactive
BigTime AI AssistantUX & Interactive
BigTime TimersUX & Interactive
BigTime Report CenterUX & Interactive
A New Design SystemUX & Interactive
Amazon - AmazeConPrint, Branding
White Label Finance AppUX & Interactive
Wedding Branding SuitePrint, Branding
Dear GretchenBook, Print, Photography
Minus The Bear - Infinity OverheadMusic, Vinyl, Lettering, Print
Minus The Bear - Lost LovesMusic, Vinyl, Lettering, Print
Minus The Bear - ApparelPrint, Illustration
Aleve - Pain ReliefMotion, Storyboards
Minute Maid - NaturalsMotion, Storyboards
Stride Rite - Glitzy PetsStoryboards, Commercial
Coca-Cola - TastemakerInteractive, Motion, Storyboards
Washington LotteryMotion, Stroyboards
Minus The Bear - Record Store DayMusic, Vinyl, Lettering, Print
April Showers Bring May FlowersTypography, Print, Font
Coca-Cola - AhhMotion, Illustration
Clorox - Fashionably CleanMotion, Storyboards
J-Power - Powered by NatureMotion, Storyboards
Taco Bell - Doritos LocosMotion, Storyboards, Photography
Shoe Carnival - HolidaysMotion, Storyboards
Sony - The Color of SportMotion, Storyboards
Chase SapphireMotion, Storyboards
Nike: Here I amMotion, Storyboards
AudiMotion, Storyboards
T.Rowe PriceMotion, Storyboards
Betsey JohnsonMotion, Storyboards
Ross: A Brand New DayMotion, Storyboards
Shell: ScientificMotion, Storyboards
Honda Odyssey: Soul TrainMotion, Storyboards
SunsilkMotion, Storyboards
Pretty PicturesLogo, Print, Branding
PeoplemoverMusic, Lettering, Print
Wrapped ApparelIllustration, Apparel
Vacationer - MerchLettering, Print
The Wise OwlLogo, Print, Branding
BloomLettering, Drawing
Minus The Bear - BloomLettering, Drawing
Heck Em'Lettering, Digital
Boss BabeLettering, Digital
Say Hi!Lettering, Marker
Floral "E"Lettering, Drawing
Chiseled "C"Lettering, Digital
Curly "A"Lettering, Pencil, Pen
Be BetterLettering, Marker
SeattleLettering, Digital
Forever FriendLettering, Digital
Totally Awesome!Lettering, Digital
Blood Peach BelliniLettering, Marker
Consistency is KeyLettering, Marker
Dapper TIL DeathLettering, Marker
Duotone "D"Lettering, Digital
Easy Does ItLettering, Digital
FlowingLettering, Marker
Take a Break!Lettering, Digital
Thrifty BitchLettering, Digital
PreciousLettering, Marker
Weak SauceLettering, Marker
The Food Pun SeriesLettering, Digital
Forged in OakLettering, Branding
TranquilLettering, Marker
Hell YeahLettering, Digital
Stanford AerobicsLettering, Print
Clocks SystemUX & Interactive, Illustration
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