A Modernized Login System
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A Secure and Seamless First Impression
Sr. UX Director | Made at BigTime, 2024-'25

Desktop, Laptop, and Mobile Breakpoints
The Team:
My Role: Senior UX Director
UX Team: Jan Starzyk, Emily Lee
Product Education: Brian O'Donnell, Sunny Betz, Dalia Sadowska
Engineering: Jon Cain, Mat Easow, Angel Rodriguez, Will Thomas, Brian Fox
As part of BigTime’s broader modernization initiative, we reimagined the login and authentication experience, introducing Single Sign-On (SSO), Multi-Factor Authentication (MFA), and a new visual identity that reflects our evolving product vision.
My Role
As Senior UX Director, I led the UX, Research, and Creative Direction for this transformation. I partnered closely with our UX and development teams to rebuild the foundation and first impression of the BigTime platform.
Redefining Trust from Day 1
Login is often the first interaction customers have with a product, and we saw it as an opportunity to build more trust. Alongside the backend rebuild to support OpenID Connect, we designed a new front-end experience with a unified visual language that extended from the login screen to system emails.
We explored multiple styles, from flat illustration to dimensional glassmorphism, ultimately developing a repeatable visual recipe. This ensured our icons felt fresh and ownable, yet easy enough for any team member to replicate in Figma.

Visual Style Explorations

Glassmorphism Illustrative Icon Explorations

Welcome Email Templates on Desktop & Mobile
From Security Upgrade to Discovery Platform

Before and After: Including a new template that supports feature discovery
With the new identity service in place, we saw an opportunity to layer in product discovery. We created a dynamic right panel that rotates promotional campaigns based on time of day, built on a "dayparting" logic that refreshes content every 12 hours and scales responsively across all breakpoints, including mobile.

A New Login on BigTime Mobile
Early Access Rollout & Customer Education

I also oversaw the early access rollout, collaborating with product managers to craft in-app education and external help content. We focused on guiding customers through MFA setup and SSO configuration in a way that felt clear, non-technical, and human. You can see the resulting documentation here:
The Impact

MFA & Switch Firm Interface
This work didn’t just enhance security. It elevated the customer experience at every level. It gave us a visual and technical foundation we can now scale across products, and positioned BigTime as a brand that is both trustworthy and thoughtfully designed from the very first step.
Other Works

Echo Show - Home SystemUX & Interactive

Amazon - Alexa Design SystemUX & Interactive

BigTime MobileUX & Interactive

BigTime's Navigation SystemUX & Interactive

BigTime Release Notes & RoadmapUX & Interactive

FireTV - Ambient BackgroundsUX & Interactive

Amazon - Alexa WidgetsUX & Interactive

BigTime AI AssistantUX & Interactive

Alexa Personality ResponsesUX & Interactive

BigTime TimersUX & Interactive

BigTime Report CenterUX & Interactive

A New Design SystemUX & Interactive

Crafting Integrations Across 6 Product SystemsUX & Interactive

A Modernized Login SystemUX & Interactive

Modernizing a Legacy PlatformUX & Interactive

Amazon Fashion App ConceptUX & Interactive

Amazon - AmazeConPrint, Branding

White Label Finance AppUX & Interactive

Amazon - CORE ConferencePrint, Branding

Productivity Watch ConceptUX & Interactive

Seattle Sky ColorsPrint

Wedding Branding SuitePrint, Branding

Amazon - Accessibility Awareness MonthPrint, Illustration

Dear GretchenBook, Print, Photography

Minus The Bear - Infinity OverheadMusic, Vinyl, Lettering, Print

Minus The Bear - Lost LovesMusic, Vinyl, Lettering, Print

Minus The Bear - ApparelPrint, Illustration

Aleve - Pain ReliefMotion, Storyboards

Minute Maid - NaturalsMotion, Storyboards

Stride Rite - Glitzy PetsStoryboards, Commercial

Coca-Cola - TastemakerInteractive, Motion, Storyboards

Washington LotteryMotion, Stroyboards

Minus The Bear - Record Store DayMusic, Vinyl, Lettering, Print


April Showers Bring May FlowersTypography, Print, Font

Coca-Cola - AhhMotion, Illustration

Clorox - Fashionably CleanMotion, Storyboards

J-Power - Powered by NatureMotion, Storyboards

Taco Bell - Doritos LocosMotion, Storyboards, Photography

Shoe Carnival - HolidaysMotion, Storyboards

Sony - The Color of SportMotion, Storyboards

Chase SapphireMotion, Storyboards

Nike: Here I amMotion, Storyboards

AudiMotion, Storyboards

T.Rowe PriceMotion, Storyboards

Betsey JohnsonMotion, Storyboards

Ross: A Brand New DayMotion, Storyboards

Shell: ScientificMotion, Storyboards

Honda Odyssey: Soul TrainMotion, Storyboards

SunsilkMotion, Storyboards

Pretty PicturesLogo, Print, Branding

PeoplemoverMusic, Lettering, Print

Wrapped ApparelIllustration, Apparel

Vacationer - MerchLettering, Print

The Wise OwlLogo, Print, Branding

Death to the Passive MindsetLettering

BloomLettering, Drawing

Minus The Bear - BloomLettering, Drawing

Heck Em'Lettering, Digital

Boss BabeLettering, Digital

Say Hi!Lettering, Marker

Floral "E"Lettering, Drawing

Chiseled "C"Lettering, Digital

Curly "A"Lettering, Pencil, Pen

Be BetterLettering, Marker

SeattleLettering, Digital

Forever FriendLettering, Digital

Totally Awesome!Lettering, Digital

Blood Peach BelliniLettering, Marker

Consistency is KeyLettering, Marker

Dapper TIL DeathLettering, Marker

Duotone "D"Lettering, Digital

Easy Does ItLettering, Digital

FlowingLettering, Marker

Take a Break!Lettering, Digital

Thrifty BitchLettering, Digital

PreciousLettering, Marker

Weak SauceLettering, Marker

The Food Pun SeriesLettering, Digital

Forged in OakLettering, Branding

TranquilLettering, Marker

Hell YeahLettering, Digital

Stanford AerobicsLettering, Print

Clocks SystemUX & Interactive, Illustration