A Modernized Login System
\
A Secure and Seamless First Impression
Sr. UX Director | Made at BigTime, 2024-'25

Desktop, Laptop, and Mobile Breakpoints
The Team:
My Role: Senior UX Director
UX Team: Jan Starzyk, Emily Lee
Product Education: Brian O'Donnell, Sunny Betz, Dalia Sadowska
Engineering: Jon Cain, Mat Easow, Angel Rodriguez, Will Thomas, Brian Fox
As part of BigTime’s broader modernization initiative, we reimagined the login and authentication experience, introducing Single Sign-On (SSO), Multi-Factor Authentication (MFA), and a new visual identity that reflects our evolving product vision.
My Role
As Senior UX Director, I led the UX, Research, and Creative Direction for this transformation. I partnered closely with our UX team (Emily Lee and Jan Starzyk) as well as engineering leads Jon Cain, Mat Easow, Angel Rodriguez, and Will Thomas. Together, we rebuilt not just the technical foundation but the entire first-touch experience of the BigTime platform.

Welcome Email Templates on Desktop & Mobile
Redefining Trust from Day 1

Visual Style Explorations
Login is often the first interaction customers have with a product, and we saw it as an opportunity to build more trust. Alongside the backend rebuild to support OpenID Connect, we designed a new front-end experience with a unified visual language that extended from the login screen to system emails.
We explored multiple styles, from flat illustration to dimensional glassmorphism, ultimately developing a repeatable visual recipe. This ensured our icons felt fresh and ownable, yet easy enough for any team member to replicate in Figma.

Glassmorphism Illustrative Icon Explorations
From Security Upgrade to Discovery Platform

Before and After: Including a new template that supports feature discovery
With the new identity service in place, we saw an opportunity to layer in product discovery. We created a dynamic right panel that rotates promotional campaigns based on time of day, built on a "dayparting" logic that refreshes content every 12 hours and scales responsively across all breakpoints, including mobile.

A New Login on BigTime Mobile
Early Access Rollout & Customer Education

I also oversaw the early access rollout, collaborating with product managers to craft in-app education and external help content. We focused on guiding customers through MFA setup and SSO configuration in a way that felt clear, non-technical, and human. You can see the resulting documentation here:
The Impact

MFA & Switch Firm Interface
This work didn’t just enhance security. It elevated the customer experience at every level. It gave us a visual and technical foundation we can now scale across products, and positioned BigTime as a brand that is both trustworthy and thoughtfully designed from the very first step.
Other Works

Echo Show - Home SystemUX & Interactive

Amazon - Alexa Design SystemUX & Interactive

BigTime MobileUX & Interactive

BigTime's Navigation SystemUX & Interactive

BigTime Release Notes & RoadmapUX & Interactive

FireTV - Ambient BackgroundsUX & Interactive

Amazon - Alexa WidgetsUX & Interactive

BigTime AI AssistantUX & Interactive

Alexa Personality ResponsesUX & Interactive

BigTime TimersUX & Interactive

BigTime Report CenterUX & Interactive

A New Design SystemUX & Interactive

Crafting Integrations Across 6 Product SystemsUX & Interactive

A Modernized Login SystemUX & Interactive

Modernizing a Legacy PlatformUX & Interactive

Amazon Fashion App ConceptUX & Interactive

Amazon - AmazeConPrint, Illustration

White Label Finance AppUX & Interactive

Amazon - CORE ConferencePrint, Illustration

Productivity Watch ConceptUX & Interactive

Seattle Sky ColorsPrint

Wedding Branding SuitePrint, Illustration

Amazon - Accessibility Awareness MonthPrint, Illustration

Dear GretchenBook, Print, Photography

Minus The Bear - Infinity OverheadMusic, Vinyl, Lettering, Print

Minus The Bear - Lost LovesMusic, Vinyl, Lettering, Print

Minus The Bear - ApparelPrint, Illustration

Aleve - Pain ReliefMotion, Storyboards

Minute Maid - NaturalsMotion, Storyboards

Stride Rite - Glitzy PetsStoryboards, Commercial

Coca-Cola - TastemakerInteractive, Motion, Storyboards

Washington LotteryMotion, Stroyboards

Minus The Bear - Record Store DayMusic, Vinyl, Lettering, Print

Pretty PicturesLogo, Print, Branding

The Wise OwlLogo, Print, Branding


PeoplemoverMusic, Lettering, Print

Stanford AerobicsLettering, Print

Vacationer - MerchLettering, Print

Coca-Cola - AhhMotion, Illustration

Clorox - Fashionably CleanMotion, Storyboards

J-Power - Powered by NatureMotion, Storyboards

Taco Bell - Doritos LocosMotion, Storyboards, Photography

Shoe Carnival - HolidaysMotion, Storyboards

Sony - The Color of SportMotion, Storyboards

Chase SapphireMotion, Storyboards

Nike: Here I amMotion, Storyboards

AudiMotion, Storyboards

T.Rowe PriceMotion, Storyboards

Betsey JohnsonMotion, Storyboards

Ross: A Brand New DayMotion, Storyboards

Shell: ScientificMotion, Storyboards

Honda Odyssey: Soul TrainMotion, Storyboards

SunsilkMotion, Storyboards

Clocks SystemUX & Interactive, Illustration