Modernization for an AI Era
Reducing Tech Debt, One Feature at a Time
Modernizing a Legacy Platform
Sr. UX Director | Made at BigTime, 2023-25
When I joined BigTime in Fall 2023, the product was scaling, but UX, systems, and internal processes hadn’t yet caught up. The company had a fully staffed product and engineering team, but no formal UX team, no embedded research, no design system management, and no formalized product education process. I was brought in to establish processes and build up a UX & Research discipline as a strategic partner in product development.
From 2023-'25, I helped build the foundation of BigTime’s UX & Research function, introducing scalable research methods (without a dedicated researcher), launching a product education arm to support onboarding and adoption, and developing a remote-first design culture that spans Chicago, Boston, and Wrocław. I also led two internship programs to grow local talent and sponsored multiple internal promotions through career development.
In parallel, I served as Product Lead for the front-end team, where we delivered a new design system in under a year, reducing tech debt, enabling cross-platform consistency, and accelerating delivery. I also introduced new operational processes across UX, product education, marketing, navigation, and engineering teams. This included establishing new JIRA workflows, agile sprint planning, and creating roadmaps that brought alignment and momentum to our project plans.
As part of our modernization efforts, I led the design strategy, product education rollout plan, and launch of BigTime’s first AI-powered features, including an in-app assistant that now helps users onboard faster and find answers in context.
These case studies reflect these modernization efforts. Everything from standard cleanup to innovation, and the systems, leadership, and collaboration that made it possible.
Other Works

Echo Show - Home SystemUX & Interactive

Amazon - Alexa Design SystemUX & Interactive

BigTime MobileUX & Interactive

BigTime's Navigation SystemUX & Interactive

BigTime Release Notes & RoadmapUX & Interactive

FireTV - Ambient BackgroundsUX & Interactive

Amazon - Alexa WidgetsUX & Interactive

BigTime AI AssistantUX & Interactive

Alexa Personality ResponsesUX & Interactive

BigTime TimersUX & Interactive

BigTime Report CenterUX & Interactive

A New Design SystemUX & Interactive

Crafting Integrations Across 6 Product SystemsUX & Interactive

A Modernized Login SystemUX & Interactive

Modernizing a Legacy PlatformUX & Interactive

Amazon Fashion App ConceptUX & Interactive

Amazon - AmazeConPrint, Branding

White Label Finance AppUX & Interactive

Amazon - CORE ConferencePrint, Branding

Productivity Watch ConceptUX & Interactive

Seattle Sky ColorsPrint

Wedding Branding SuitePrint, Branding

Amazon - Accessibility Awareness MonthPrint, Illustration

Dear GretchenBook, Print, Photography

Minus The Bear - Infinity OverheadMusic, Vinyl, Lettering, Print

Minus The Bear - Lost LovesMusic, Vinyl, Lettering, Print

Minus The Bear - ApparelPrint, Illustration

Aleve - Pain ReliefMotion, Storyboards

Minute Maid - NaturalsMotion, Storyboards

Stride Rite - Glitzy PetsStoryboards, Commercial

Coca-Cola - TastemakerInteractive, Motion, Storyboards

Washington LotteryMotion, Stroyboards

Minus The Bear - Record Store DayMusic, Vinyl, Lettering, Print


April Showers Bring May FlowersTypography, Print, Font

Coca-Cola - AhhMotion, Illustration

Clorox - Fashionably CleanMotion, Storyboards

J-Power - Powered by NatureMotion, Storyboards

Taco Bell - Doritos LocosMotion, Storyboards, Photography

Shoe Carnival - HolidaysMotion, Storyboards

Sony - The Color of SportMotion, Storyboards

Chase SapphireMotion, Storyboards

Nike: Here I amMotion, Storyboards

AudiMotion, Storyboards

T.Rowe PriceMotion, Storyboards

Betsey JohnsonMotion, Storyboards

Ross: A Brand New DayMotion, Storyboards

Shell: ScientificMotion, Storyboards

Honda Odyssey: Soul TrainMotion, Storyboards

SunsilkMotion, Storyboards

Pretty PicturesLogo, Print, Branding

PeoplemoverMusic, Lettering, Print

Wrapped ApparelIllustration, Apparel

Vacationer - MerchLettering, Print

The Wise OwlLogo, Print, Branding

Death to the Passive MindsetLettering

BloomLettering, Drawing

Minus The Bear - BloomLettering, Drawing

Heck Em'Lettering, Digital

Boss BabeLettering, Digital

Say Hi!Lettering, Marker

Floral "E"Lettering, Drawing

Chiseled "C"Lettering, Digital

Curly "A"Lettering, Pencil, Pen

Be BetterLettering, Marker

SeattleLettering, Digital

Forever FriendLettering, Digital

Totally Awesome!Lettering, Digital

Blood Peach BelliniLettering, Marker

Consistency is KeyLettering, Marker

Dapper TIL DeathLettering, Marker

Duotone "D"Lettering, Digital

Easy Does ItLettering, Digital

FlowingLettering, Marker

Take a Break!Lettering, Digital

Thrifty BitchLettering, Digital

PreciousLettering, Marker

Weak SauceLettering, Marker

The Food Pun SeriesLettering, Digital

Forged in OakLettering, Branding

TranquilLettering, Marker

Hell YeahLettering, Digital

Stanford AerobicsLettering, Print

Clocks SystemUX & Interactive, Illustration