Modernization for an AI Era

Reducing Tech Debt, One Feature at a Time

Modernizing a Legacy Platform

Sr. UX Director    |   Made at BigTime, 2023-25

When I joined BigTime in Fall 2023, the product was scaling, but UX, systems, and internal processes hadn’t yet caught up. The company had a fully staffed product and engineering team, but no formal UX team, no embedded research, no design system management, and no formalized product education process. I was brought in to establish processes and build up a UX & Research discipline as a strategic partner in product development.
From 2023-'25, I helped build the foundation of BigTime’s UX & Research function, introducing scalable research methods (without a dedicated researcher), launching a product education arm to support onboarding and adoption, and developing a remote-first design culture that spans Chicago, Boston, and Wrocław. I also led two internship programs to grow local talent and sponsored multiple internal promotions through career development.
In parallel, I served as Product Lead for the front-end team, where we delivered a new design system in under a year, reducing tech debt, enabling cross-platform consistency, and accelerating delivery. I also introduced new operational processes across UX, product education, marketing, navigation, and engineering teams. This included establishing new JIRA workflows, agile sprint planning, and creating roadmaps that brought alignment and momentum to our project plans.
As part of our modernization efforts, I led the design strategy, product education rollout plan, and launch of BigTime’s first AI-powered features, including an in-app assistant that now helps users onboard faster and find answers in context.
These case studies reflect these modernization efforts. Everything from standard cleanup to innovation, and the systems, leadership, and collaboration that made it possible.

Other Works

Echo Show - Home SystemUX & Interactive
BigTime MobileUX & Interactive
Amazon - Alexa WidgetsUX & Interactive
BigTime AI AssistantUX & Interactive
BigTime TimersUX & Interactive
BigTime Report CenterUX & Interactive
A New Design SystemUX & Interactive
Amazon - AmazeConPrint, Branding
White Label Finance AppUX & Interactive
Wedding Branding SuitePrint, Branding
Dear GretchenBook, Print, Photography
Minus The Bear - Infinity OverheadMusic, Vinyl, Lettering, Print
Minus The Bear - Lost LovesMusic, Vinyl, Lettering, Print
Minus The Bear - ApparelPrint, Illustration
Aleve - Pain ReliefMotion, Storyboards
Minute Maid - NaturalsMotion, Storyboards
Stride Rite - Glitzy PetsStoryboards, Commercial
Coca-Cola - TastemakerInteractive, Motion, Storyboards
Washington LotteryMotion, Stroyboards
Minus The Bear - Record Store DayMusic, Vinyl, Lettering, Print
April Showers Bring May FlowersTypography, Print, Font
Coca-Cola - AhhMotion, Illustration
Clorox - Fashionably CleanMotion, Storyboards
J-Power - Powered by NatureMotion, Storyboards
Taco Bell - Doritos LocosMotion, Storyboards, Photography
Shoe Carnival - HolidaysMotion, Storyboards
Sony - The Color of SportMotion, Storyboards
Chase SapphireMotion, Storyboards
Nike: Here I amMotion, Storyboards
AudiMotion, Storyboards
T.Rowe PriceMotion, Storyboards
Betsey JohnsonMotion, Storyboards
Ross: A Brand New DayMotion, Storyboards
Shell: ScientificMotion, Storyboards
Honda Odyssey: Soul TrainMotion, Storyboards
SunsilkMotion, Storyboards
Pretty PicturesLogo, Print, Branding
PeoplemoverMusic, Lettering, Print
Wrapped ApparelIllustration, Apparel
Vacationer - MerchLettering, Print
The Wise OwlLogo, Print, Branding
BloomLettering, Drawing
Minus The Bear - BloomLettering, Drawing
Heck Em'Lettering, Digital
Boss BabeLettering, Digital
Say Hi!Lettering, Marker
Floral "E"Lettering, Drawing
Chiseled "C"Lettering, Digital
Curly "A"Lettering, Pencil, Pen
Be BetterLettering, Marker
SeattleLettering, Digital
Forever FriendLettering, Digital
Totally Awesome!Lettering, Digital
Blood Peach BelliniLettering, Marker
Consistency is KeyLettering, Marker
Dapper TIL DeathLettering, Marker
Duotone "D"Lettering, Digital
Easy Does ItLettering, Digital
FlowingLettering, Marker
Take a Break!Lettering, Digital
Thrifty BitchLettering, Digital
PreciousLettering, Marker
Weak SauceLettering, Marker
The Food Pun SeriesLettering, Digital
Forged in OakLettering, Branding
TranquilLettering, Marker
Hell YeahLettering, Digital
Stanford AerobicsLettering, Print
Clocks SystemUX & Interactive, Illustration
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