Accessibility Awareness Month

Amazon

Amazon Accessibility Awareness Month

Creative Direction + Design  |  Made at Amazon  |  Volunteer Project, 2018

I had the honor of collaborating with the Amazon Accessibility Team in 2018 to create a series of posters for Global Accessibility Awareness Month. The prompt was to create artful posters that celebrate an inclusive design process, which were hung around the Amazon campus in Seattle. The Amazon Accessibility Team provided the copy, which was written at a 3rd grade reading level or less. This project was completed as a volunteer effort over the course of 6 weeks.

At the beginning of this process, I did an audit of existing accessibility design materials and was underwhelmed with results. Often, the designs lacked color or any sense of personality. I knew that I wanted to create a series of posters that challenged these existing accessibility design standards. Over the years, I have heard designers grumble about the implications that accessibility will have on the output of their designs. But I truly believe that accessibility should be integrated at the very beginning of every design process instead of an afterthought at the end. Design is a very powerful tool for communication and storytelling. The most successful design projects are not only beautiful - but they should also be accessible and inclusive to everyone.

Modern Empty Room, 3d render interior design, mock up illustration
Modern Empty Room, 3d render interior design, mock up illustration
Modern Empty Room, 3d render interior design, mock up illustration
Modern Empty Room, 3d render interior design, mock up illustration
Modern Empty Room, 3d render interior design, mock up illustration
Modern Empty Room, 3d render interior design, mock up illustration
Icons_Cropped_GretchenNash_AccessibilityPosters-1
AccessibilityPoster_GretchenNash_AllUp

Other Works

Echo Show - Home SystemUX & Interactive
BigTime MobileUX & Interactive
Amazon - Alexa WidgetsUX & Interactive
BigTime AI AssistantUX & Interactive
BigTime TimersUX & Interactive
BigTime Report CenterUX & Interactive
A New Design SystemUX & Interactive
Amazon - AmazeConPrint, Branding
White Label Finance AppUX & Interactive
Wedding Branding SuitePrint, Branding
Dear GretchenBook, Print, Photography
Minus The Bear - Infinity OverheadMusic, Vinyl, Lettering, Print
Minus The Bear - Lost LovesMusic, Vinyl, Lettering, Print
Minus The Bear - ApparelPrint, Illustration
Aleve - Pain ReliefMotion, Storyboards
Minute Maid - NaturalsMotion, Storyboards
Stride Rite - Glitzy PetsStoryboards, Commercial
Coca-Cola - TastemakerInteractive, Motion, Storyboards
Washington LotteryMotion, Stroyboards
Minus The Bear - Record Store DayMusic, Vinyl, Lettering, Print
April Showers Bring May FlowersTypography, Print, Font
Coca-Cola - AhhMotion, Illustration
Clorox - Fashionably CleanMotion, Storyboards
J-Power - Powered by NatureMotion, Storyboards
Taco Bell - Doritos LocosMotion, Storyboards, Photography
Shoe Carnival - HolidaysMotion, Storyboards
Sony - The Color of SportMotion, Storyboards
Chase SapphireMotion, Storyboards
Nike: Here I amMotion, Storyboards
AudiMotion, Storyboards
T.Rowe PriceMotion, Storyboards
Betsey JohnsonMotion, Storyboards
Ross: A Brand New DayMotion, Storyboards
Shell: ScientificMotion, Storyboards
Honda Odyssey: Soul TrainMotion, Storyboards
SunsilkMotion, Storyboards
Pretty PicturesLogo, Print, Branding
PeoplemoverMusic, Lettering, Print
Wrapped ApparelIllustration, Apparel
Vacationer - MerchLettering, Print
The Wise OwlLogo, Print, Branding
BloomLettering, Drawing
Minus The Bear - BloomLettering, Drawing
Heck Em'Lettering, Digital
Boss BabeLettering, Digital
Say Hi!Lettering, Marker
Floral "E"Lettering, Drawing
Chiseled "C"Lettering, Digital
Curly "A"Lettering, Pencil, Pen
Be BetterLettering, Marker
SeattleLettering, Digital
Forever FriendLettering, Digital
Totally Awesome!Lettering, Digital
Blood Peach BelliniLettering, Marker
Consistency is KeyLettering, Marker
Dapper TIL DeathLettering, Marker
Duotone "D"Lettering, Digital
Easy Does ItLettering, Digital
FlowingLettering, Marker
Take a Break!Lettering, Digital
Thrifty BitchLettering, Digital
PreciousLettering, Marker
Weak SauceLettering, Marker
The Food Pun SeriesLettering, Digital
Forged in OakLettering, Branding
TranquilLettering, Marker
Hell YeahLettering, Digital
Stanford AerobicsLettering, Print
Clocks SystemUX & Interactive, Illustration
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