Productivity Watch
Your Day, at a Glance
Productivity Watch
Art Direction & Lead Visual UX Designer | Made at Tectonic, 2018

Productivity Watch Face Experience
Your Day, at a Glance
Motion Design by Eric Braff
This watch face design delivers essential info at a glance. All of this fits into a system that feels clean and undeniably wearable.
Role: I led visual design and art direction, partnering closely with a motion designer and UX lead. I also drove early concepting sessions to shape the product’s vision and design language.
The Team:
Creative Direction: Bill Flora
Interaction: Leslie Ferguson, Mahlon Houk
Visual UX: Gretchen Nash
Motion: Eric Braff

The Problem
Wearable interfaces often fall short on delivering actionable, and simple productivity features. Customers lack integrated tools that support quick interactions with high utility, especially for communication and scheduling.
Objective
Design a glanceable watch face experience that empowers users to manage text messages, daily schedules, and alert notifications. All while boosting productivity without added friction.
Approach

Inspire Bold Thinking
Facilitated open-ended ideation across disciplines, encouraging expansive thinking early on.
Define Visual Keywords
Collaborated with stakeholders to distill core visual keywords.


Developed Moodboard Sets
Curated moodboards to align aesthetics with strategic intent and feature direction.
Visual Exploration
Once the UX model was defined, I translated it into visual systems, applying the moodboard direction to develop cohesive and scalable design treatments


01 Interaction Models

02 Watch Style Explorations

03 Interaction Diagram

04 Companion App Design

05 Watch & Companion App Design

06 General Text Interface Design
Other Works

Echo Show - Home SystemUX & Interactive

Amazon - Alexa Design SystemUX & Interactive

BigTime MobileUX & Interactive

BigTime's Navigation SystemUX & Interactive

BigTime Release Notes & RoadmapUX & Interactive

FireTV - Ambient BackgroundsUX & Interactive

Amazon - Alexa WidgetsUX & Interactive

BigTime AI AssistantUX & Interactive

Alexa Personality ResponsesUX & Interactive

BigTime TimersUX & Interactive

BigTime Report CenterUX & Interactive

A New Design SystemUX & Interactive

Crafting Integrations Across 6 Product SystemsUX & Interactive

A Modernized Login SystemUX & Interactive

Modernizing a Legacy PlatformUX & Interactive

Amazon Fashion App ConceptUX & Interactive

Amazon - AmazeConPrint, Branding

White Label Finance AppUX & Interactive

Amazon - CORE ConferencePrint, Branding

Productivity Watch ConceptUX & Interactive

Seattle Sky ColorsPrint

Wedding Branding SuitePrint, Branding

Amazon - Accessibility Awareness MonthPrint, Illustration

Dear GretchenBook, Print, Photography

Minus The Bear - Infinity OverheadMusic, Vinyl, Lettering, Print

Minus The Bear - Lost LovesMusic, Vinyl, Lettering, Print

Minus The Bear - ApparelPrint, Illustration

Aleve - Pain ReliefMotion, Storyboards

Minute Maid - NaturalsMotion, Storyboards

Stride Rite - Glitzy PetsStoryboards, Commercial

Coca-Cola - TastemakerInteractive, Motion, Storyboards

Washington LotteryMotion, Stroyboards

Minus The Bear - Record Store DayMusic, Vinyl, Lettering, Print


April Showers Bring May FlowersTypography, Print, Font

Coca-Cola - AhhMotion, Illustration

Clorox - Fashionably CleanMotion, Storyboards

J-Power - Powered by NatureMotion, Storyboards

Taco Bell - Doritos LocosMotion, Storyboards, Photography

Shoe Carnival - HolidaysMotion, Storyboards

Sony - The Color of SportMotion, Storyboards

Chase SapphireMotion, Storyboards

Nike: Here I amMotion, Storyboards

AudiMotion, Storyboards

T.Rowe PriceMotion, Storyboards

Betsey JohnsonMotion, Storyboards

Ross: A Brand New DayMotion, Storyboards

Shell: ScientificMotion, Storyboards

Honda Odyssey: Soul TrainMotion, Storyboards

SunsilkMotion, Storyboards

Pretty PicturesLogo, Print, Branding

PeoplemoverMusic, Lettering, Print

Wrapped ApparelIllustration, Apparel

Vacationer - MerchLettering, Print

The Wise OwlLogo, Print, Branding

Death to the Passive MindsetLettering

BloomLettering, Drawing

Minus The Bear - BloomLettering, Drawing

Heck Em'Lettering, Digital

Boss BabeLettering, Digital

Say Hi!Lettering, Marker

Floral "E"Lettering, Drawing

Chiseled "C"Lettering, Digital

Curly "A"Lettering, Pencil, Pen

Be BetterLettering, Marker

SeattleLettering, Digital

Forever FriendLettering, Digital

Totally Awesome!Lettering, Digital

Blood Peach BelliniLettering, Marker

Consistency is KeyLettering, Marker

Dapper TIL DeathLettering, Marker

Duotone "D"Lettering, Digital

Easy Does ItLettering, Digital

FlowingLettering, Marker

Take a Break!Lettering, Digital

Thrifty BitchLettering, Digital

PreciousLettering, Marker

Weak SauceLettering, Marker

The Food Pun SeriesLettering, Digital

Forged in OakLettering, Branding

TranquilLettering, Marker

Hell YeahLettering, Digital

Stanford AerobicsLettering, Print

Clocks SystemUX & Interactive, Illustration