Chase Sapphire

Kaleidoscope

Chase Sapphire

Art Direction & Design  |   Chase Bank  |    Made at Superfad, 2011

Kaleidoscopic pitch styleframes for a series of 60-second Chase Sapphire commercials. I used their bold blue brand color and geometric jewel shapes to contain the messaging throughout the commercial. I was inspired by their logomark and wanted to use that as the foundational visual metaphor in these spots.

Chase_GretchenNash_1
Chase_GretchenNash_6
Chase_GretchenNash_2
Chase_GretchenNash_3
Chase_GretchenNash_4
Chase_GretchenNash_5

Watch the commercial below:

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